Privacy Policy
Last Updated: January 2026
Healthy Pet Alliance ("we," "us," "our," or "Company") operates the healthypetalliance.org website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our site, including all related pages, subdomains, and mobile versions.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through forms, newsletters, or contact requests, we may collect your name, email address, and other contact details you provide.
- Technical Information: Our servers automatically log your IP address, browser type, operating system, referring URL, and pages visited.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and gather usage statistics.
- Usage Data: We collect information about how you interact with our site, including clicks, time spent on pages, and links followed.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics to understand user behaviour and site performance
- Tracking affiliate conversions and commissions from partner casinos and betting operators
- Improving site functionality, content, and user experience
- Responding to your enquiries and providing customer support
- Sending promotional communications (only with your consent)
- Complying with legal obligations and protecting our rights
Cookie Policy
Our site uses the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track clicks and conversions to partner casinos and betting platforms for commission purposes.
- Marketing Cookies: Used for retargeting and advertising purposes.
You can control cookie preferences through your browser settings and opt out of non-essential cookies. However, disabling certain cookies may affect site functionality. Most browsers allow you to refuse cookies or alert you when cookies are being sent.
Third-Party Links
Our site contains links to third-party casino websites, betting applications, and affiliate partners. We are not responsible for the privacy practices of these external sites. We strongly encourage you to review their privacy policies before providing personal information or engaging with their services. Your use of third-party platforms is governed by their own terms and privacy policies, not ours.
Your Rights
As a user in the UK or EEA, you have rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, including:
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent at any time
If you are a US resident, you may have rights under applicable state privacy laws. To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Affiliate tracking data is typically retained for up to 90 days. You may request deletion of your data at any time, subject to legal obligations to retain certain information.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: privacy@healthypetalliance.org
Website: healthypetalliance.org
We will respond to all privacy-related enquiries within 30 days in accordance with UK data protection law.